Distributing a press release to a generic media contact list without selecting the relevant industry media, you might miss the opportunity to reach your targeted audience. Read more
Hopefully, Cyril Ramaphosa will look very closely at passing on his media liaison skills to his colleagues. Read more
I am in the good position that I get my clients’ opinions published regularly, but certainly not always and every time. The secret lies in “client training” and having a good knowledge... Read more
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