Who’s in an audience?
When deciding to market a brand, one of the first things marketers usually do is decide who they are going ...
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Tag: media planning
Leveraging video in the media mix
The use of video in digital marketing is exploding. ComScore estimates that 84% of the US population now consumes video ...
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Digital is NOT a department
Are you still looking to hire a digital marketing specialist? If so, put on your Members Only jacket, pick up ...
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Retargeting, traction and multiple devices
Google’s retargeting model has proved effective on single platforms, but the next step in creating real links between brands and ...
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A recipe for the right media planning mix
Digital media planning is an art and a science, an arcane discipline that relies on gut instinct, hard numbers, and ...
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Are South Africa’s TV audiences at risk of binge viewing?
The death of print/TV/magazines has been in the headlines for sometime in South Africa and around the world. Certainly the ...
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