Tag: media planning

We need facts and figures to ensure we make rational media decisions, writes GERRIT VISSER. Those of us who have ...

How does one attract a broad audience to a new local product? Charles Hale provides his expertise. Packaged rice may ...

Bartho Janse van Rensburg believes those in the out of home media industry must consider their long-term future rather than ...

*CYBERTORIAL: SABC Radio is undergoing a number of exciting improvements to remain relevant to a changing audience and offer a ...

*CYBERTORIAL: SABC Radio has invested in world-class research to allow for strategic media planning so that advertisers get maximum reach ...

In order to accurately project the way in which media agencies will operate in the future, the average scenario planner ...