Tag: media planning

Media planners now have a new internet planner of the Telmar dasboard. This is the result of a collaboration between ...

Local marketers of global brands have a really hard time convincing their international head offices of the power of radio ...

Ian Manning says while media agencies haven’t changed much in two decades, that situation is about change – in a ...

Advertising is most successful when it is designed to achieve a specific task, but the battle of media belief systems ...

It's important to take a step back and understand that data is data. Whether you’re using Amps’ ‘any research’ function ...

As media agency leaders step back for the next generation to take up leadership positions, Melina Meletakso and Joanna Wright ...