Briefly… New dates for Amasa workshop
The Advertising Media Association of South Africa (Amasa) has announced that the sought after Annual Media Planning Workshop has now ...
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Tag: media planning
Will OOH still need media planners in the future?
The outdoor industry: "Will you still need me, will you still feed me, when I’m 54?", (with apologies to John, ...
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What RAMS has revealed about latest radio trends
As a true media geek, hearing that the latest AMPS/RAMS had been released was music to my ears. I couldn’t ...
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Local is lekker, but real media returns come from being relevant
Ian Manning looks at local and national media and how one chooses where to advertise. It’s easy to talk about consumers ...
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Media buying in a digital age: a primer
You might think you know how media buying is done but hold on to your seats because this is changing ...
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Big impact: You can take cinema to the box office
The year began with much excited hype about how 2015 was going to be the Year of Cinema. We were ...
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