Tag: media planning

If there is one thing we can be sure of in 2016’s media industry, it’s that there will be no ...

Most of my agency colleagues shudder at the mention of community radio. I too must confess to having some dire ...

The question of how we measure advertising success is not new.Whether it is about an immediate response, building long-term brand ...

South African marketers who wish to drive the best possible return on investment from digital marketing and advertising need to ...

OPINION: Our industry is at a serious crossroads. The cost of experienced people is soaring as market forces determine what ...

It’s near-impossible to capture the undivided attention of today’s consumers who routinely multitask across a number of devices, media and ...