Landmark ruling confirms ARB can make decisions on non-members’ advertising
The Supreme Court of Appeal’s ruling that ARB can consider the advertising of members and non-members alike is a win ...
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Tag: media
Gaming is booming and is expected to keep growing
If you’re not gaming already, there’s a chance you might be soon. The video game sector is booming – and ...
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The increasing value of building your database
The death of third-party cookies is not the death of online ads or online targeting. You are still left with ...
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The evolution of influencer marketing: what is next?
Always-on influencer programmes offer more safety to creators who can stop chasing brand deals and can instead focus on coming ...
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A roadmap of industry complexities and solutions
The Agency Scope 2021/2022 report reckons South Africa’s creative agencies are encroaching on media agency spaces.
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Teamwork, talent and tech: How to keep ads optimal
The team is always on the lookout for new products within the sector, in order to get the best out ...
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