Tag: media

The South African Audience Research Foundation (SAARF) has proposed a new marketing research currency to replace AMPS. Michael Bratt attended ...

Rodoyo Digital, a partner of the Iconic group, has unveiled its latest project, the creation of the Sarva Shiksha Abhiyan ...

This year will certainly prove to be one of the most fascinating, complex and mind-boggling in the history of the ...

Since the demise of AMPS, marketers and media agencies have been left with a void in marketing research. But the ...

Research and auditing firm PricewaterhouseCoopers South Africa (PwC) has defended its annual PwC Entertainment and Media Outlook forecast, after media ...

The Marketing Association of South Africa (MA(SA)) is on a drive to revitalise its efforts to represent marketers. Michael Bratt ...