The day media agencies were held to #MMRansom
Tight budgets, too much information, too many channels... media agencies battle sometimes to cut through the clutter. So Mediamark and ...
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Tag: mediamark
Media sales teams under pressure from a multichannel world
Media sales representatives are under pressure to improve their consultative selling skills, understanding of technology, and ability to access and ...
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Why public sector advertising needs special understanding
Public sector advertising differs from commercial advertising in its intent, approach and strategic objectives. Government needs media and marketing partners ...
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Advertiser-funded programming helps brands stand out in a cluttered TV landscape
More and more South African brands are turning towards advertiser funded programmes (AFPs) in an effort to differentiate themselves in ...
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Brand measurement out of step with age of empowered consumers
The way that most brands measure their investment returns from marketing and advertising is still largely based on traditional media ...
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All the media moves
Media Moves… TheMediaOnline's weekly round up. Mediamark kicks off West African expansion strategy with office in Ghana. EXSA inducts Conrad ...
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