Navigating the shifts in the regional radio landscape
Regional radio remains one of the most vibrant and exciting media for advertisers in South Africa, following nearly 20 years ...
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Tag: mediamark
It’s local. It’s personal. It’s the power of regional radio
The biggest impact of regional radio by far is the connection a regional radio is able to make with its ...
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Traditional media needs to be brave to lead
Britain and the United States have historically led innovation and quality in the media and, despite the rapid emergence of ...
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Briefly… Mediamark lands three more regional radio stations
Mediamark has recently signed contracts with regional radio stations Smile 90.4FM, Capricorn FM and much anticipated Power FM to represent them in the ...
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Putting a smile on Cape Town’s dial
Cape Town’s first new private commercial radio station in 14 years takes to the airwaves on Monday. Called Smile 90.4fm, ...
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The pros and cons of outsourcing sales
While many media owners do their own sales, others choose to outsource this function. What are the benefits? Media owners are ...
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