“Regional radio is a robust and growing industry in South Africa. It offers companionship and a voice to millions of South Africans around the country and from all walks of life every day,” says Elton Ollerhead, managing director at Mediamark. “As such, it offers advertisers great opportunities to connect with consumers. The more radio brands we offer our advertising clients, the more opportunities we can offer them to reach a range of markets, audiences and channels. We are privileged to have been awarded the media sales contract for these great brands and through these partnerships we look forward to a long and successful journey together.”
The anticipated reach of these three radio stations is huge and will add to the collective audience of more than 6.5 million weekly listeners (RAMS 2013/1) that Mediamark currently represents. Mediamark’s present portfolio comprises popular regional radio brands East Coast Radio, Gagasi FM, Heart 104.9FM and Jacaranda FM. Mediamark’s digital stable includes Howzit MSN, one of South Africa’s leading content portals, as well as global communications giant, Skype.
With the latest additions to its portfolio, Mediamark can help advertisers use radio to reach six out of the nine provinces, says Ollerhead. “Now, one sales house can help you target South Africa’s major commercial centres – Johannesburg, Pretoria, Cape Town, Limpopo, Nelspruit, PMB and Durban” Ollerhead says.