Linear TV resilience frustrates digital ad platforms
About half of US TV viewing still comes from linear TV, while more than 80% of TV ad viewing remains ...
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Tag: MediaPost
A quick aside about fact-checking vs. critical thinking
Coming out of CES there was a lot of news, but the piece of news I found most surprising for ...
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To stunt or not to stunt
Advertising and marketing are filled with great ideas, but one of the quandaries facing any strategist is whether you should ...
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It’s all TV
Two important headlines from MediaPost this week: 'Total TV Viewing Hits 4-Year High In January' and 'Linear TV "Down, Streaming ...
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This is the time to (re)read ‘Snow Crash’ and ‘Understanding Media’
Simply put, the digital future we've long imagined is hurtling toward us, much faster than most are prepared for.
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Platform-driven TV advertising is mainstreaming, finally
Virtually every TV network, major media agency and top 100 advertiser now has an advanced TV ad strategy. What was ...
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