Viacom/CBS merger: Continued consolidation of TV industry means more focus on ad tech
Pioneering in the building, buying and renting of ad technology is relatively new for TV ad sales companies, though many ...
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Tag: MediaPost
So, do you really care about privacy?
You give up some of your info to access free content. You give up some info to access special deals ...
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It’s time for complete transparency in digital ad data rebates
What's most important is that folks in our industry care about undisclosed payments and the consequences of these perverse incentives. ...
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Duration weighting in video ad measurement: Time matters
We have research tools and analytic capabilities to really drill down into the different impacts and potential of different types ...
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What Avengers and Game of Thrones teach us about marketing
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the ...
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Please, no more ‘art and science’ of marketing
Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways ...
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