Every senior marketer and senior agency person use this cliché to describe their “unique” approach to strategy and the ways in which they should be evaluated. It’s time to abandon this trope... Read more
From blockchain to AI, here are some of the trends and technologies whose hype exceeds their real-life impact. And a prediction of a game changer for 2019. Read more
The Media Online's weekly column delivering news of award wins, entries, competitions and winners in the media industry. Read more
Content marketing is not easy. In fact, it’s one of the most difficult forms of marketing to master. First off, it takes a village... Read more
Thanks to AI, we can now build and run powerful synthetic tests and controls on campaigns. Finally, TV is now able to be compared to digital when it comes to ad attribution. Read more
Mobile will dominate how TV advertising is targeted, measured and optimised well before it dominates TV in share of ad spend. Read more
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