The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according to a recent analysis led by Colin Sutton, U.S. director of OMD Word. Sutton’s te... Read more
Super Bowl, Olympics or targeted online advertising? That’s the question of the day! And Cory Treffiletti gives his considered answers. If you had a few million bucks lying around, how... Read more
In Facebook there’s a relationship status for ‘it’s complicated’ – and that’s what it’s starting to feel like in the world of online marketing and advertising: It’s c... Read more
The television industry is undoubtedly facing a lot of disruption and uncertainty in its future, but it’s nowhere close to facing the same kind of bleak future as most of the newspaper indus... Read more
The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business, writes Cory Treffiletti. I mean that the majority of conversations surrounding social media cen... Read more
Let’s get creative for a minute. I think it’s safe to say the banner is not the end product of display-based Web advertising — but what will be? What will Web advertising evolve... Read more
