Get your 2013 Facebook advertising in shape
Facebook advertising budgets for consumer brands in recent years often were guided by goals like “become social,” “grow presence,” and ...
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Tag: MediaPost
Mobile marketing should be less distraction, more interaction
Has the time for a truly integrated mobile marketing effort finally arrived? It depends how you read the numbers on ...
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Advice for an aspiring career in advertising
There’s a video on YouTube of a guy answering the questions he asked of himself more than 20 years ago. ...
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Harnessing social media to fuel the top & bottom of your marketing funnel
“Wow, your Facebook News Feed is filled with pictures of your friends’ kids!” said my 26-year-old brother-in-law after glimpsing my ...
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‘Social is all about content rivers and news feeds’
The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according ...
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Making the case for Olympic advertising
Super Bowl, Olympics or targeted online advertising? That's the question of the day! And Cory Treffiletti gives his considered answers. ...
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