‘Social is all about content rivers and news feeds’
The average content posting by an advertiser on a Facebook page has a shelf life of about 18 hours, according ...
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Tag: MediaPost
Making the case for Olympic advertising
Super Bowl, Olympics or targeted online advertising? That's the question of the day! And Cory Treffiletti gives his considered answers. ...
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It’s getting complicated
In Facebook there’s a relationship status for ‘it's complicated’ - and that's what it's starting to feel like in the ...
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No, Henry, TV is not going the way of newspapers
The television industry is undoubtedly facing a lot of disruption and uncertainty in its future, but it’s nowhere close to ...
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Social media: 70% hype, 30% business opportunity
The last few weeks have confirmed it for me: Social media is about 70% hype, and 30% business, writes Cory ...
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It’s time to get creative
Let's get creative for a minute. I think it’s safe to say the banner is not the end product of ...
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