Movie buffs are sure to remember the line, “If you build it, they will come” from Kevin Costner’s 1989 Field of Dreams, or the later reference in the iconic 1993 Wayne’s World 2, “If y... Read more
The fragmented media space, which the brands and consumers live in, creates an even bigger complexity for advertisers and their ability to break through. Read more
Ok, so clearly advertising in general hasn’t died. That would be bonkers and it’s pretty clear we are still plagued by pop-up ads and irritating info-mercials. In fact, advertising is probab... Read more
In Facebook there’s a relationship status for ‘it’s complicated’ – and that’s what it’s starting to feel like in the world of online marketing and advertising: It’s c... Read more
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