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Home Tag messaging

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Communications

Go digital, or prepare to face obsolescence

by Deon Van Heerden

December 12, 2016

Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He ...

Advertising

How advertisers seduce our subconscious

by The Conversation

August 24, 2016

In 1957 Vance Packard’s book The Hidden Persuaders shocked the world by revealing that messages exposed subliminally, below our level ...

Communications

Ten reasons why Billy Crystal’s Ali eulogy was a communication masterclass

by Pieter Cronjé

June 21, 2016

Billy Crystal went fifteen priceless rounds for Muhammad Ali. The 'Champ' would have been proud of his 'Little Brother'. The audience ...

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Tag: messaging

Go digital, or prepare to face obsolescence

How advertisers seduce our subconscious

Ten reasons why Billy Crystal’s Ali eulogy was a communication masterclass

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Adtopia expands DStv channel portfolio

Awards Wrap: PRISM Awards honours PR professionals, Euphoria Telecom launches No Bull Prize, Red & Yellow students thrive at The Loeries

What if the future of advertising isn’t better targeting, but better timing and context?

I love social media. But I hate it

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

The new front page of TV: Where the viewing journey begins

What if the future of advertising isn’t better targeting, but better timing and context?

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

What if the future of advertising isn’t better targeting, but better timing and context?

The new front page of TV: Where the viewing journey begins

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

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What if the future of advertising isn’t better targeting, but better timing and context?

The new front page of TV: Where the viewing journey begins

Awards wrap: iPendoring appoints Thembalethu Msibi as Jury President, Mpho Popps to host the 2026 Content Creator Awards, Kfm 94.5’s Best of the Cape winners

AI puts South African consumers in the driver’s seat as financial pressure reshapes CX

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