messaging | The Media Online

How digital came to the rescue

Posted By: Desiree Gullenon: September 21, 2020In: Agencies

The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital. Read more

#UNITY campaign sees brands adapt logos to encourage social distancing

Posted By: Glenda Nevillon: May 26, 2020In: Out of Home

JCDecaux Africa is playing out a #UNITY campaign in South Africa inspired by work done by a host of international brands who adapted their logos to promote social distancing. Read more

Vandals vs. agencies: Soweto billboard battle hots up

Posted By: TMO Reporteron: May 25, 2020In: Out of Home

The agencies behind a series of painted billboards in Soweto have painted over a vandalised billboard with a strong message to the vandals. Read more

Feel-good campaigns fine for now, but deploying data to reset your business post-pandemic is vital

Posted By: Shaune Jordaanon: May 12, 2020In: Digital

Beyond lockdown, beyond this global pandemic, we will return to a world where data will be the 'secret weapon' that sees some brands thrive – or not. So what side do you want to be on? Read more

Media agencies offer free digital comms to companies on COVID19 messaging

Posted By: TMO Reporteron: April 29, 2020In: Media agency

TQ Group and Craft Creative Brew House, have joined forces in a campaign offering free digital creative executions to companies wishing to communicate COVID-19 related messages. Read more

COVID-19 dominates the media in SA: See the infographic here

Posted By: TMO Contributoron: April 06, 2020In: Digital

Every single news channel is leading with COVID-19 reporting and SA is no exception. Ornico is creating a weekly infographic giving a visual aspect to the data. Read more