We all know the phrase ‘business as usual’. But should it really be business as usual even during a crisis in the advertising industry? If there is one thing the Covid-19 pandemic continues... Read more
SCOPEN’s January 2021 white paper 'The Show Must Go On: Success stories during a pandemic' shines a light on some of the marketers and agencies who faced fire with fire and braved these less... Read more
Much of what was learned in 2020 will continue to shape the communications landscape in 2021 and beyond. I urge businesses to dump old stereotypical ideas about how work used to be, and cons... Read more
Sales and marketing are like siblings. They need and love each other, but they get on each other’s nerves and are naturally quite competitive with one another. Read more
I was curious as to how it went at other radio brands and chatted to a few of my programming colleagues about how the different stages of the lockdown affected their on-air and online conten... Read more
Black people should be afforded the same freedoms as any other race, and recognising injustice is at the heart of the #BLM movement. All lives can’t matter until #BlackLivesMatter. Read more
