messaging | The Media Online

How SA radio stations adjusted their content to suit different lockdown stages

Posted By: Zane Derbyshireon: October 08, 2020In: Radio

I was curious as to how it went at other radio brands and chatted to a few of my programming colleagues about how the different stages of the lockdown affected their on-air and online conten... Read more

Why White Lives Matter and All Lives Matter miss the point of Black Lives Matter

Posted By: Gimo Manungoon: September 30, 2020In: Opinion

Black people should be afforded the same freedoms as any other race, and recognising injustice is at the heart of the #BLM movement. All lives can’t matter until #BlackLivesMatter. Read more

How digital came to the rescue

Posted By: Desiree Gullenon: September 21, 2020In: Agencies

The scale of disruption has forced communications agencies globally to rethink their strategies, which, for many has meant a radical pivot to be more digital. Read more

#UNITY campaign sees brands adapt logos to encourage social distancing

Posted By: Glenda Nevillon: May 26, 2020In: Out of Home

JCDecaux Africa is playing out a #UNITY campaign in South Africa inspired by work done by a host of international brands who adapted their logos to promote social distancing. Read more

Vandals vs. agencies: Soweto billboard battle hots up

Posted By: TMO Reporteron: May 25, 2020In: Out of Home

The agencies behind a series of painted billboards in Soweto have painted over a vandalised billboard with a strong message to the vandals. Read more

Feel-good campaigns fine for now, but deploying data to reset your business post-pandemic is vital

Posted By: Shaune Jordaanon: May 12, 2020In: Digital

Beyond lockdown, beyond this global pandemic, we will return to a world where data will be the 'secret weapon' that sees some brands thrive – or not. So what side do you want to be on? Read more