Priorities: Don’t be reduced to a pile of marketing data
We don’t get a lot of time to think – so much of what we do is as a result ...
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Tag: messaging
Addressing societal issues and emphasising family and friends in advertising
Adverts that link brands to solving societal issues and those that emphasise family and friends find a place in the ...
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Getting the best out of a radio advertising strategy
Radio has strong and enviable offerings: Reach, immediacy, frequency, geographic targeting, daypart targeting, language targeting.
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Even big brands die if they abandon their founding values
In 1994 the idea that the African National Congress (ANC) might lose power in South Africa was unthinkable. Now, with ...
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Breaking news on your mobile
In order to keep you up to date with the latest, biggest breaking news in the media world, The Media ...
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Go digital, or prepare to face obsolescence
Ex-Apple CEO, John Sculley, recently warned finance companies that they should plan for radical change or prepare for obsolescence. He ...
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