Trends are the highways that shape the future of marketing
As a brand specialist or marketer, staying ahead of trends is key to winning consumers – and this applies especially ...
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Why Gen Z matters this Black Friday
Gen Z – 13 to 28-year-olds – has huge influence over Black Friday purchases. Anesu Malisa, head of Gen Z ...
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Speak with Gen Z and not to Gen Z
Conversations and trends are happening, and it doesn’t require a brand to be present to do so. That’s why, when ...
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