By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations. Read more
Media moves: House and Leisure redesign in focus, Mike Middleton joins Liquid, Brand SA gets new CEO
The Media Online's weekly column delivering news of account wins, people moves and media business news Read more
The Mobile Marketing Association has released a white paper addressing the most prominent problems facing agencies, publishers and brands today: brand safety, ad fraud and viewability. Read more
During Loeries Creative Week, I attended the Mobile Marketing Association Forum and one of the things that really struck me was the fact that brands still need quite a lot of guidance when i... Read more
The Mobile Marketing Association South Africa (MMA SA) celebrated creativity, innovation and talent across mobile marketing at the MMA SA Smarties Awards 2016, held at Elangeni Hotel in Durb... Read more
