Tag: MMA SA

Move over Millennials, Gen Zalpha is here! The world of marketing is constantly changing. As the torch passed from Millennials ...

When discussing Gen Z, it’s easy to get caught up in the discussion around mass versus niche targeting. As a ...

As a brand specialist or marketer, staying ahead of trends is key to winning consumers – and this applies especially ...

Gen Z – 13 to 28-year-olds – has huge influence over Black Friday purchases. Anesu Malisa, head of Gen Z ...

Conversations and trends are happening, and it doesn’t require a brand to be present to do so. That’s why, when ...

By understanding the value of customer touchpoints and actions taken, marketers are better positioned to make more strategic media allocations.