Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively track digital marketing initiatives. Read more
Rather than work in isolation in silos, industry bodies within the South African advertising space need to come together with a common purpose and voice. Read more
Media agencies Mindshare and The MediaShop were ranked first and second respectively in the Mobile Marketing Association’s annual Business Impact Index's ‘Africa’ Index held in New York. Read more
One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African agencies and publishers weigh in. Read more
Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get involved as soon as possible. Read more
To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller format... in 2018, brands and agencies continue trying to retrofit ATL content. Read more
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