Tag: Mobile Marketing Association

Multi-touch attribution solutions are making steady but slow gains in the market, as marketers across the globe look to effectively ...

Rather than work in isolation in silos, industry bodies within the South African advertising space need to come together with ...

Media agencies Mindshare and The MediaShop were ranked first and second respectively in the Mobile Marketing Association’s annual Business Impact ...

One of the biggest challenges to mobile advertising is the universal lack of standard/agreed definitions around mobile ‘viewability'. South African ...

Viewability is the number one concern facing digital advertising... and the reason why South African agencies and publishers should get ...

To really be given a chance to show its mettle, mobile content must be tailored to fit its unique, smaller ...