“Elsa, the past is not what it seems.” The opening line from the latest Frozen II trailer invites us to revisit not only the original world of the film but to re-think its meaning. Read more
It’s all about how you tap into and evoke emotion. The audience has a sense of emotional investment in the characters or the brand, which translates to the feeling that they are part of the... Read more
Huge technological advances in the production and consumption of feature films have led, yet again, to the claim that cinema is dead. Digital film making, distribution and projection have se... Read more
By 2016, the average 12th grader said they spent a staggering six hours a day texting, on social media, and online during their free time. And that’s just three activities... Read more
With the theme 'It’s a beautiful world', new HD lifestyle TV channel, Star Life, is launching on DStv, GOtv, and Openview on 27 August. Read more
The Meg was much anticipated for its cockney-versus-shark action and high camp potential – but shark thrillers have been bursting onto the big screen for more than four decades. Read more
