One major point is worth focusing on, and that is the impact of this new phase of digital, which I (and many others) reference as the “Streaming Wars.” Read more
The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
World of Media, The Media Online’s weekly wrap of need-to-know global media news. Read more
To complicate the arguments about the relative merits of TV series and film, distinctions between film and television are less clear than they ever have been. Read more
With so much viewing choice, are viewers turning to the tried and tested? If audiences default to lean back into comfort viewing, then it has to be the legacy media that have the advantage. Read more
How do we value media? What is the value proposition that it carries? Is it readership or viewership? Is it the income of the audience? Is it audience reach? Is it the cost of operations for... Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.