Welcome to 2020, the year that many folks are calling the 'Year of AVOD', when ad-supported video on demand streaming services become the next new big thing. Read more
Most of the media industry’s largest companies operate in 'two-sided markets' – platforms that maintain relationships with two distinct groups, consumers and marketers. Read more
As a researcher of the royal House of Windsor I’m most often asked, 'Have you ever met her?' The second most common question I get is, 'Do you like The Crown and is it accurate?' Read more
One major point is worth focusing on, and that is the impact of this new phase of digital, which I (and many others) reference as the “Streaming Wars.” Read more
The streaming battle for eyeballs is escalating, which should be bad for TV advertising. Paradoxically, Dave Morgan doesn’t think it will be bad at all. Here's why. Read more
World of Media, The Media Online’s weekly wrap of need-to-know global media news. Read more
Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.