Netflix: is mainstream content squeezing out the daring plots viewers originally fell for?
Netflix launched in 1997 and by 2007 it began its transformation into a true ‘video on demand’ platform.
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Tag: Netflix
Four things we’ll see in media, advertising and tech in 2023
Yep, it’s that time of year again: Time for some speculation on what 2023 might bring to the world of ...
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Painful adjustments as cash (not market cap) becomes king again for media companies
Back in 2013, Netflix’ Ted Sarandos famously said that “The goal is to become HBO faster than HBO can become ...
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Netflix show brings back Blockbuster, but some brands should stay dead
Netflix hopes viewers will emotionally engage with a story about a global brand in its death throes. But research reveals ...
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South Africa has got talent… but foreign investment will help us attract film markets
The nominations and wins for South African productions are evidence of the long-term investment in talent both behind and in ...
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The song remains the same (in marketing)
What makes the job of marketing the most fun is identifying trends and finding new channels to adopt.
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