These days, there is a niche on social media for every interest under the sun and thus there are also influencers for each of these niches. Read more
A brand cannot by default be a person – but it can show what it stands for through people, which is why influencers are playing an increasingly important role in brand conversations. Read more
In a bold move, Instagram is testing hiding post likes in seven countries at the moment. The new test feature allows you to see who liked your posts, but no one else will be able to. Read more
Nano, micro, mid-tier, macro and mega influencers mean something else in South Africa than it does in the more established markets when we look at follower counts. Read more
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