Connectivity is reshaping consumers, connections, content and commerce
Kantar's 2017 Connected Life study, carried out in 56 markets and covering over 90% of the world’s internet population, explores ...
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Tag: Nigel Hollis
How to get the best out of your digital video
Today’s marketing mantra is ‘make it shareable’, but by now we all know that not everything is equally shared. When ...
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Straight Talk: Landmark research highlights the true power of advertising
I have been in the business of researching brands, media and marketing communication for so long that what I have ...
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What the death of Cecil the lion tells us about social media
The news about the killing of Cecil the lion first reached me on Facebook, and it took a little while ...
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Straight Talk: Brand loyalty shortcuts the paths to purchase
Millward Brown Digital in the US have produced a report titled, Demystifying the Consumer Journey, which addresses the fundamental challenge of ...
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Straight Talk: Lack of focus undermines social media effectiveness
In an earlier post I referenced the prevalent influence of ‘internet thinking’ in China. When it comes to social media marketing that ...
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