Unlocking South Africa’s home retail landscape
In a constantly evolving retail landscape, understanding consumer behaviour is paramount for home brands seeking to stay ahead. As consumers ...
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Tag: offline
Audio delivers (de)light despite load shedding
Podcasts are “power cut proof”, so to speak, as these can be downloaded and offlined before load shedding and enjoyed ...
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Consumers are apathetic as the state of brand engagement on- and offline disappoints
Online engagement has grown significantly over the years as more consumers chose digital options to buy groceries, medication and clothing, ...
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New-school ad creators in a world of digital innovation, technology and content creation
The digital innovation train is moving fast on its tracks with no signs of slowing down, even in 2023.
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Shopping malls are back with a bang!
While the pandemic years accelerated online shopping and current tough economic conditions have locked down consumer wallets, South African malls ...
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Digital marketing agencies need to tap into offline data to elevate performance for their clients
Digital marketers can no longer merely be the people who load and optimise ads across programmatic ad platforms - they ...
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