The out of home media sector is poised for significant growth in South Africa, says Sarel du Plessis, Out of Home Media South Africa’s (OHMSA’s) executive director. Research here and abroad... Read more
Media Moves… TheMediaOnline’s weekly round up. This week’s BIG move: Movember for marcusbrewster; Huisgenoot welcomes new editor Henriëtte Loubser; OHMSA elects new executive commit... Read more
Outdoor advertising is still struggling to convince Cape Town authorities that its medium is not all evil. Five years ago, the city of Sao Paolo in Brazil was almost stripped bare of all out... Read more
The need for a strong out of home advertising industry association has never been greater for players operating in the sector. A collective body is able to effectively manage consumer and co... Read more
While the world has seen a surge in digital media advertising, out of home advertising has stayed static in terms of total spend in South Africa, but, says Out of Home Media South Africa (OH... Read more
The increased success of digital out of home (DOOH) advertising in South Africa is intrinsically linked to the country’s infrastructural development, rapid urbanisation and the prevalence of... Read more
