It’s long been a fact that South Africa hasn’t had an effective or viable means of measuring out of home (OOH) media. The sector made do with a few survey questions about OOH that were attac... Read more
Media Moves… TheMediaOnline’s weekly round up. OHMSA elects new chair and deputy. AVATAR appoints head of content. Brad Jansen appointed Havas Sports & Entertainment global client... Read more
Out of Home South Africa has released the latest figures for the out of home industry. Sarel du Plessis, executive director of OHMSA, says the sector performed very well during the past 12 m... Read more
People spend much of their time exposed to out of home (OOH) advertising, stuck in traffic, going nowhere slowly. Or waiting in queues at the bank. Or even visiting the refreshment rooms at... Read more
South African cities are not blessed with wide pavements and long boulevards that enjoy major pedestrian footfall, as found in Europe and the United States. While our pioneering city planner... Read more
The arrival of Europe’s leader in the sector will change the face of the out of home media industry in South Africa. My view on the out of home (OOH) market has always been that it is a grea... Read more
