What Nielsen Sports SA data shows about fans’ behaviour and preferences
2023 was an eventful year for sports fans. Highlights include the Africa Cup of Nations, which achieved record-breaking viewer numbers ...
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Tag: Olympic Games 2024
Brand Olympics: Do the famous rings deliver value to host countries?
Steven Greenland, Professor in Marketing, Charles Darwin University and Robert Joseph Gill, Associate Professor in Media and Communication at Swinburne ...
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A flag-bearer for the Olympics and a South African inspiration
With just 11 days to go until the 2024 Olympic Games, brands are ratcheting up the stakes. And none more ...
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