Customers expect an easy, hassle-free omnichannel shopping experience; and digital innovation is the answer that retailers have been waiting for. Read more
To generate more sales and increase traffic to shops, brands need to think about new customer journeys and activation across diverse and relevant acquisition channels. Read more
By 2025 the value of e-commerce transactions is expected to surge by 150% reaching R225 billion, in response to a shift in consumer behaviours. Read more
The ecommerce customer of 2022 is significantly more digitally sophisticated than they were only a few years earlier. Read more
Brands in South Africa continue to find inventive ways of weathering the storm to survive. Read more
'Marketing and communications professionals need to pay attention to the metaverse because it’s the next frontier for online interaction.' Read more
