Eighty-six percent of South African consumers prefer to talk about brands in real life versus 63% who “tap”, engaging in digital conversations. Read more
[PRESS OFFICE] Social media platforms and online video set to consolidate their dominance in advertising in 2020, despite measurement concerns. Read more
Because digital platforms are so accessible, many may consider digital marketing a quick and easy win, but this can be a costly mistake. Read more
[CYBERTORIAL] Betway is at the forefront of sports sponsorship in Africa. It has sponsorship deals with many African and European football and sports clubs. Read more
You give up some of your info to access free content. You give up some info to access special deals and incentives. The issue is when you are not made aware of the ways your information is b... Read more
An unusual activation: Online, travel experience mag teams up with car dealership to discover a city
An activation between an online travel experiences magazine and a car dealership and service station has combined travel, tourism, cars and treats in one sexy, branded content package. Read more
