The implementation of lockdown restrictions in 2020 forced consumers to change their shopping habits. SoundInsights, which specialises in radio consumer insights, polled East Coast Radio and... Read more
[PRESS OFFICE] People want to connect with real people and because there is something they can relate to in each other’s lives. The question remains, how long will it take businesses and bra... Read more
Social listening tools are great assets for businesses to have in 2021; in fact, some might say that they are necessary for gaining a better understanding of where a business fits in the dig... Read more
As a subset of e-commerce, social e-commerce has seen some gains since 2020 with digital media giants enhancing their shopping capabilities in the digital space. Read more
A study evaluating the consumer experience of online shoppers has highlighted the challenges that continue to face online retailers including ensuring sufficient stock, transaction and deliv... Read more
As we experienced the first-ever Black Friday (and Cyber-Monday) promotional phenomenon under lockdown, the dominance of online shopping platforms has become crystal clear. Read more
