What’s up with OOH in Africa?
One thing is clear, OOH in Africa is evolving rapidly. As it develops, it no longer just covers roadside (billboards, ...
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Tag: OOH
Outdoor Measurement Council updates stakeholders on audience research
South Africa’s newly registered and recently formalised Out of Home Measurement Council (OMC) has undertaken using ground-breaking methodology by ...
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EcoMobility: Will it impact the format of OOH advertising?
The hot topic on the streets of Sandton at the moment is EcoMobility, the system designed to remove congestion from ...
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It’s all ‘Relativ’: New name and direction for Grass Roots Media
Grass Roots Media has undergone a transformation to reflect new values and a new strategic direction. Michael Bratt attended the ...
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The MOST Awards in pictures
The MOST Awards 2015, Wag the Dog's annual celebration and recognition of media leaders and companies, recently took place. Here ...
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Behavioural targeting: A global OOH trend
The media has changed to the extent that we are now targeting consumers by their behaviour, writes Michele Munro. People ...
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