Are rate cards a necessary evil?
A rate card tells you exactly what you need to know to buy or sell advertising. It costs so much ...
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Tag: OOH
Major push for new out of home media research
While the world has seen a surge in digital media advertising, out of home advertising has stayed static in terms ...
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Jumping on to the brand wagon
As South Africa’s public transport infrastructure grows, more and more companies are jumping on the branded bandwagon, but are they ...
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Out of home is Cinderella, NOT her ugly sisters
A doyenne of out of home media, who, with her partner Debbie Lea, sold Airport Media to Avusa late last ...
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