Related Articles

One Comment

  1. 1


    Very true. As OOH auditors in various African countries (including SA), the results always point to client and their buying agencies not really understanding OOH. They seem to spend, as you say, to include it in the marketing mix. If the media owners work closely with clients and provide them with market intelligence, I believe clients will take a different view.

Comments are closed.

Copyright © 2015 - 2019 The Media Online. All rights reserved. Part of Arena Holdings (Pty) Ltd.