On social media, get the girls to get the guys
Bars have had it figured out for ages – a ladies night brings in the guys. Gender differences in how ...
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Tag: Open Mind Strategy
The past as an antidote to the present
The TV and movie landscape has been bombarded with "what’s old is new again" content for years and this is ...
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Media Moves: BusinessLIVE launches, Burson-Marsteller adds branded strategic partnerships in Africa
The Media Online's weekly round up of who’s doing what in the media. BusinessLIVE launches as SA’s leading portal for ...
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What’s new? A crash course on observed media trends
In today’s media landscape, everything old is new again, while everything new gets old pretty quickly. Throughout the many qualitative ...
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Dogs and David Beckham: SA can learn a lot from the Super Bowl
The US’s most watched annual sporting extravaganza - the Super Bowl - highlighted the significant potential of out of home ...
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Bring on the media trends of 2012
Toiling in the market research field for a number of entertainment clients, I’ve breathed deeply the charged atmosphere of evolving ...
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