When it comes to Gauteng media, follow the money, honey!
Taking a look at what is happening in media in Gauteng, Stuart Graham finds that it is mostly ahead of ...
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Tag: out of home
The changing face of activations
Activations are an interactive way of marketing. Melina Meletakos discovers how technology has changed them. The latest form of activation is ...
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Who’s got the most billboards of them all?
KFC has the most billboards in South Africa. Banking is the most active sector using billboards, and FNB is the ...
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Pockets of excellence: Out of home industry in focus
The South African media industry as a whole has been receiving tons of bad press as of late. Numerous publications ...
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The out of home (digital) revolution
THE MEDIA YEARBOOK: The advent of digital technology has ‘revolutionised’ the international out of home (OOH) media industry, which as ...
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The new OOH currency – worth its weight in gold
The modernity, sophistication and validity of the new Out of Home Measurement Council (OMC) currency is the talk of the ...
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