Driverless cars: The death knell for roadside billboards?
I was recently provided with an interesting report by the US law firm, Venable LLP, entitled The Future of OOH ...
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Tag: out-of-home
Turning the whole world into an interactive billboard with AR
Augmented reality campaigns are taking off internationally with progressive brands using the technology to turn every available surface into a ...
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‘The shopper is the heart of our business’
Primedia Unlimited Malls (PUM) has undergone a yearlong re-branding project in response to changing markets, ensuring they still deliver on ...
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More digital, in out of home too
There are a number of reasons why OOH continues to grow in the new digital economy and these are particularly ...
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Five reasons OOH is a great way to reach Millennials
Born between the early 1980s and early 2000s, Millennials are presently between 17 and 37 – i.e. coming of age ...
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The year of the monkey and the year of OOH
Six out of home media experts give their opinions on what’s on the radar for out of home, digital and ...
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