Outdoor, radio and print may offer real benefits and maintain the potential for faster growth in the future especially as they develop their own directly related digital assets. Read more
Despite a tough 2019, the advertising industry continues to grow in terms of rate card spend in South Africa. Broadcast media were key drivers of this growth. Read more
The construction, renovation and revamping of many airports across Africa is creating more valuable spaces for advertising opportunities. Read more
The OAAA recently asked: 'What are some ways you’ve successfully helped traditional OOH sales teams embrace a more data-driven approach to selling OOH ads?' Read more
Usually seen as a strong supporting act to TV, OOH now offers genuine reach to help make up TV shortfalls and acts as a priming medium for digital channels supporting social platforms better... Read more
Africa's media landscape is a “whirlwind of change and growth in activity”. Read more
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