OOH in a pandemic: When crisis catalyses collaboration
When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It ...
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Tag: outdoor advertising
#UNITY campaign sees brands adapt logos to encourage social distancing
JCDecaux Africa is playing out a #UNITY campaign in South Africa inspired by work done by a host of international ...
Read moreDetailsLevelled lockdown presents fresh opportunities for savvy OOH advertisers
With the levelled lockdown starting on 1 May, movement is gradually returning to the outdoor arena, giving OOH media owners ...
Read moreDetailsWe all have to face reality sooner or later. Even if that does hurt
The problem with having a tantrum and throwing your toys out the cot is that sooner or later you have ...
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How will COVID-19 disrupt OOH?
One of the worst mistakes brands can make is to quarantine their marketing and media plans.
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Marketers should look for opportunities beyond television and pure-play digital
Outdoor, radio and print may offer real benefits and maintain the potential for faster growth in the future especially as ...
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