outdoor advertising | The Media Online

Billboards: Here to stay

Posted By: Margie Carron: February 02, 2021In: Out of Home

Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed its mettle with numerous Covid-19 campaigns, from #AloneToget... Read more

The power of creative to Shout 4 Good

Posted By: TMO Contributoron: December 11, 2020In: Out of Home

[PRESS OFFICE] For the past 50 years, JCDecaux Africa has been at the forefront of innovative out of home campaigns, delivering impactful and engaging messages. The SHOUT4MASKS campaign is o... Read more

The future is brighter

Posted By: Jorja Wilkinson: October 20, 2020In: Out of Home, Partner Content

[PARTNER CONTENT] Out-of-home advertising has emerged from lockdown stronger than ever as a dynamic platform for marketers to capture resurgent audiences. Read more

OOH in a pandemic: When crisis catalyses collaboration

Posted By: Lizelle Mc Connellon: August 04, 2020In: Out of Home

When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It was a scary time not only for our clients, but for every... Read more

#UNITY campaign sees brands adapt logos to encourage social distancing

Posted By: Glenda Nevillon: May 26, 2020In: Out of Home

JCDecaux Africa is playing out a #UNITY campaign in South Africa inspired by work done by a host of international brands who adapted their logos to promote social distancing. Read more

Levelled lockdown presents fresh opportunities for savvy OOH advertisers

Posted By: TMO Adson: May 18, 2020In: Tractor Outdoor Press Office

[PRESS OFFICE] With the levelled lockdown starting on 1 May, movement is gradually returning to the outdoor arena, giving OOH media owners and advertisers new hope. Read more