The consumer - no longer the channel - is placed in the centre of media strategy, where after we can determine how they consume media, when and where. The channel becomes secondary, the cont... Read more
No longer are malls primarily about shopping. Now, when consumers visit malls, they are looking for experiences that go well beyond traditional shopping. Read more
Tshwane’s OOH is well managed, bylaws enforced, there is little or no illegal signage and a well-administrated department at the municipality. In Joburg, this is not the case and the 'mess i... Read more
The City of Johannesburg has responded to accusations that it was unfairly targeting ADreach, saying it would be tackling all forms of illegal advertising and overhauling the sector. Read more
Kfm 94.5 brought traffic to a standstill in the Mother City with its Music Saves the Day' 'dancing billboard' activation on top of the CTICC. Read more
Ethics lawyers and historians have argued that Donald Trump has blurred the line between his public office and private business interests in an unprecedented fashion. In another sense, it’s... Read more
