More accountable, more accessible, more valuable
Global OOH revenues reached $54 billion, up 15%, with DOOH now making up 47% of the market. Measurement is driving ...
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Tag: outdoor advertising
OOH Central puts South Africa’s OOH industry under one roof
DOOH.co.za is now OOH Central, a "central platform that represents and connects the entire OOH industry. The new identity better ...
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Africa’s most powerful media isn’t on the media plan
Media now lives everywhere brands appear including litter, packaging and public spaces. Reverse Media Schedules treats branded litter as negative ...
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Making the OOH case for Cape Town
It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home ...
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‘It’s a little like Lego…’
Starting a business is a notoriously difficulty exercise, with as many as one in five failing within the first year ...
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Primedia Outdoor appoints Thulani Dumakude
Primedia Outdoor, a division of Primedia, has announced the appointment of Thulani Dumakude as the new executive for rights & ...
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