Mark Read, chief executive officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP sees the world of marketing, advertising and media developing... Read more
Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed its mettle with numerous Covid-19 campaigns, from #AloneToget... Read more
[PRESS OFFICE] For the past 50 years, JCDecaux Africa has been at the forefront of innovative out of home campaigns, delivering impactful and engaging messages. The SHOUT4MASKS campaign is o... Read more
[PARTNER CONTENT] Out-of-home advertising has emerged from lockdown stronger than ever as a dynamic platform for marketers to capture resurgent audiences. Read more
When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It was a scary time not only for our clients, but for every... Read more
