Stepping up, and out
As I write this, we have been celebrating Women's Month, a time dedicated to honouring the accomplishments and contributions of ...
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Tag: outdoor advertising
Thinking out-the-billboard
Out of home (OOH) media, revered for its BBE (that’s Big Billboard Energy) and larger-than-life presence, is a great way ...
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Primedia Outdoor launches a new era of commuter advertising
Primedia Outdoor have transformed the landscape of commuter advertising at Cape Town's iconic Station Deck Taxi Rank. This landmark taxi ...
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Surviving the tough competitive OOH ad industry as a small media owner
According to a report by PricewaterhouseCoopers (PWC), the South African outdoor advertising market was valued at R4.9 billion in 2020 ...
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The fight for transformation of the OOH advertising industry continues
As the Black Billboard Owners’ Alliance, our aim is to move from getting crumbs of the R48-billion a year advertising ...
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Outdoor Network installs 12 generators at key digital out of home sites
Outdoor Network has installed 12 generators to keep digital billboards running when the lights go out due to load shedding.
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