outdoor advertising | The Media Online

The future is brighter

Posted By: Jorja Wilkinson: October 20, 2020In: Out of Home, Partner Content

[PARTNER CONTENT] Out-of-home advertising has emerged from lockdown stronger than ever as a dynamic platform for marketers to capture resurgent audiences. Read more

OOH in a pandemic: When crisis catalyses collaboration

Posted By: Lizelle Mc Connellon: August 04, 2020In: Out of Home

When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It was a scary time not only for our clients, but for every... Read more

#UNITY campaign sees brands adapt logos to encourage social distancing

Posted By: Glenda Nevillon: May 26, 2020In: Out of Home

JCDecaux Africa is playing out a #UNITY campaign in South Africa inspired by work done by a host of international brands who adapted their logos to promote social distancing. Read more

Levelled lockdown presents fresh opportunities for savvy OOH advertisers

Posted By: TMO Partneron: May 18, 2020In: Tractor Outdoor Press Office

[PRESS OFFICE] With the levelled lockdown starting on 1 May, movement is gradually returning to the outdoor arena, giving OOH media owners and advertisers new hope. Read more

We all have to face reality sooner or later. Even if that does hurt

Posted By: Gordon Mulleron: April 20, 2020In: Opinion, Out of Home

[An Unofficial Response to the OMC] The problem with having a tantrum and throwing your toys out the cot is that sooner or later you have to go and pick them up. Read more