Executing innovative and impactful outdoor advertising campaigns is something that confounds many advertising agencies and there is a tendency to transpose print campaigns onto out of home m... Read more
Creative outdoor campaigns can be a hugely powerful means of influencing consumer perceptions and attitudes, and ultimately the decision to buy products, says Gareth Grant. Designing outdoor... Read more
An icon is an object, a place or a face that stands out from the rest. It is easily recognisable, it may have some well-known significance and embody certain qualities that give it a certain... Read more
Outdoor advertising innovators, AdReach, found an interesting way to encourage guests to enter a competition at its recent VIP launch in Johannesburg by using Facebook, and their guests... Read more
Paris Hilton wears them. So do Claudia Schiffer and Drew Barrymore. Zac Efron does too. But Rage against the Machine do not. Now South African buses are wearing Guess jeans in a sexy and str... Read more
