Tag: outdoor advertising

Provantage Media Group has bolstered its senior management team with the key appointment of media industry veteran Chris Hitchings.

Mark Read, chief executive officer of WPP, the world’s largest advertising company, has given a fascinating insight into how WPP ...

Out of home might have been switched off during lockdown, but it remained relevant. The world’s oldest advertising medium showed ...

For the past 50 years, JCDecaux Africa has been at the forefront of innovative out of home campaigns, delivering impactful ...

Out-of-home advertising has emerged from lockdown stronger than ever as a dynamic platform for marketers to capture resurgent audiences.

When lockdown was first announced, out of home (OOH) advertisers reacted in panic, with campaigns withdrawn across the board. It ...