Cash for clicks: This model can’t be the future of journalism
Melbourne newspaper the Herald Sun plans to use cash bonuses to incentivise its journalists to lure more readers and hook ...
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Tag: paid content
Donations or paywalls: What’s best for South Africa’s online media?
Online media has to find alternative ways, other than traditional advertising, to generate revenue. This includes paywalls and donations.
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Strategic trends to uncover at the World Publishing Expo
As director of our Global Advisory team, I always look forward with anticipation to World Publishing Expo. Hamburg is no ...
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Native advertising, product placement, content marketing, advertorials: What’s going on?
One day when God became so angry with mankind after their vain attempts at building the tower of Babel, to ...
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