PAMRO: You had me at first swipe, to Coke and social media, to brand game changers in Africa
This year’s edition of PAMRO offers delegates the chance to catch respected international speakers tackling a variety of themes around ...
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Tag: PAMRO conference
Promise and pitfalls: Winning in Africa’s consumer market
Africa holds much promise, but also many pitfalls. To succeed on the continent, brands must learn from the failures and ...
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Media research in Africa in motion
At this year’s 16th annual Pamro conference, which broke its attendance record, the organisation unveiled its new Harmonised Questionnaire. Although ...
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Telmar’s Jennifer Daniel honoured by Pamro
The 16th Pan African Media Research Organisation’s (Pamro) Conference which took place in Dar es Salaam last week, attracted more ...
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SuperSport dominates social media in Africa
The 16th annual Pamro conference, currently underway in Dar es Salaam in Tanzania, has seen a large number of varied ...
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Briefly… OOH media research under spotlight at Pamro conference
In the past few years, methodologies for measuring Out of Home (OOH) media have been rapidly evolving. Delegates at the ...
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