Fighting fake flames
Fake news, false claims, invented opinions and online rumour can seriously burn your reputation. Disinformation has been used as a ...
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Tag: PAMRO
Limited spaces available for the 18th PAMRO All Africa Media Research Conference
The 18th annual PAMRO conference will take place from 27-30 August 2017 at the Vineyard Hotel in Cape Town, South ...
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News briefs: News24’s #BeautifulNews, Bookmarks deadline extended, PAMRO 2017, Kaya’s summer campaign
A wrap of media news bits and pieces. News24 publishes 'Beautiful News' at 16.14 daily. IAB Bookmarks deadline extended. PAMRO ...
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What do we need to measure to build a business case for increased digital investment?
This article is based on a paper presented at the recent 17th annual Pan African Media Research Organisation’s (PAMRO) conference ...
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The African digital consumer and where TV is heading at PAMRO
Netflix, YouTube, where TV is heading and the African digital consumer are in the line-up and will be explored from ...
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Why media research across Africa needs to be harmonised
In a globally connected world, media research provides critical insight into local consumers, and how best to reach them. It ...
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